What is marketing automation?
Hubspot defines marketing automation as software that helps to automate various marketing actions that are included in a brands overall digital marketing strategy. This technology helps marketing teams standardise often lengthy processes, target highly tailored audiences, amalgamate data, analyse insights and personalise advertising messages and content in a more efficient way. Such automated technology allows marketers to use a range of algorithms and analytics in order to tailor messages specifically to various target prospects depending on where they are in the marketing funnel or buying process, past interactions, spending habits and more.
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Originally published at www.rgcadvertising.com.au
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