Display advertising is advertising on websites that allow promotional banners in either static or animated formats. They have the ability to be viewed on mobile, tablet and desktop platforms and now video media formats through YouTube or Facebook is also becoming very favourable amongst brands.
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It is now possible for advertisers to utilise client budgets more efficiently, with less budget wasted on poorly-targeted impressions or impressions delivered to fulfil a bulk inventory purchase and this why we call it programmatic buying.
