Thursday, 3 November 2016

RGC Wins Silver at the 2016 W3 Awards for the My Business Mate iPhone App


Recognising the power of creativity is the slogan behind the highly regarded internationalW3 awards, and RGC Advertising is delighted to Win a Silver Award within the Business and User Experience Categories for the “My Business Mate” iPhone Application development project, as our first internal brand innovation initiative. 
About the W3 Awards:
New York, NY – (October 25, 2016) – The Winners of the 2016 W3 Awards have been announced by the Academy of Interactive and Visual Arts Today. Receiving nearly 5,000 entries, the W3 Awards honors outstanding Websites, Web Marketing, Web Video, Mobile Sites/Apps & Social content created by some of the best interactive agencies, designers, and creators worldwide.
In honouring the best of the Web, the W3 Awards is the first major web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies.
In its eleventh year the W3 Awards received over 5,000 entries from Ad agencies, Public Relations Firms, Interactive Agencies, In-house creative professionals, Web Designers, Graphic Designers and Web Enthusiasts.
The W3 is sanctioned and judged by the Academy of Interactive and Visual Arts (AIVA).
The AIVA is an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, interactive, advertising and marketing firms. AIVA members include executives from organisations such as Agencynet, AvatarLabs, Big Spaceship, Brandweek, Code and Theory, Disney, HBO, Microsoft, Monster.com, MTV, Sesame Workshop, Victoria’s Secret, Wired, and Yahoo!
In determining winners, entries are judged based on a standard of excellence as determined by the AIVA, according to the category entered. To uphold a high standard of excellence, a category may have multiple winners, or may have no winners at all. Entries are scored on a 100-point scale by the judges. “We were once again blown away at the creativity and quality of this year’s entrants. As our connected world continues to expand in new and exciting ways, our winners are a true testament to the power of Web creativity around the globe.” said Linda Day, the director of the IAVA.
Mobile App Development is in our DNA:
Our mobile app development agency, consists of SEO, Design, Web Development, Search Engine Marketing and Content Marketing professionals, who produce iphone and android apps that are built to convert visitors to customers. A good user experience (UX) is what we value at RGC Advertising; we pay careful attention to design and ease-of-use, because our mobile app designers, want to present our client's brands in the best possible light.
For more information on how RGC Advertising could provide your brand with an innovative mobile application to help promote your brand, please contact Richard on (02) 8883 2988 or email richard@rgcadvertising.com.au

Thursday, 25 August 2016

Here's Our Strategy For a Search & Display Campaign - Digital Marketing Sydney

Digital Marketing Sydney




Display advertising is advertising on websites that allow promotional banners in either static or animated formats. They have the ability to be viewed on mobile, tablet and desktop platforms and now video media formats through YouTube or Facebook is also becoming very favourable amongst brands.


It is now possible for advertisers to utilise client budgets more efficiently, with less budget wasted on poorly-targeted impressions or impressions delivered to fulfil a bulk inventory purchase and this why we call it programmatic buying.