Stop twiddling your thumbs and embrace the chat bot era

Stop twiddling your thumbs and embrace the chat bot era

With a significant amount of consumers conversing through text messaging, it is understandable why chat bots have become the digital marketing phenomenon for 2017. With the prediction that by 2020, 85% of consumer interactions will be managed without a human, it is time to stop twiddling your thumbs, and embrace the chat bot era.

Stop twiddling your thumbs and embrace the chat bot era

Digital marketing is a fast paced and rapidly evolving industry that has resulted in immense value for brands. Digital platforms and social mediums are increasingly used as apart of a consumer experience strategy, as it allows for interactive and personalised experiences that marketers can capitalise. Increased access to data and technology has allowed for highly personalised messages that resonate and engage the consumer.

As chat bots become the norm for digital marketing practices, it is essential to look at the opportunities it provides. By combining creativity and technology, chat bots and the use of conversational interfaces can be utilised in innovative ways to reach customers at scale. The up to date technology provides personalised data which can be utilised to create immense engagement.

At RGC Advertising, we are a Facebook marketing agency Sydney, pay per click agency, web design agency, social media agency and a full service digital ad agency Sydney, that are the forefront of the trends within the industry and committed to innovation. To find out more, please contact Richard on (02) 8883 2988 or email richard@rgcadvertising.com.au

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